SPS 2007

Date: 17thand 19th Jan 2007

Venue: ShanghaiDates

Synopsis:

In China about two kinds of new products are launched to the market per hour,whileat the same time at least two kinds of products disappeared.Whetheryou are multinational enterprise or just the small company ,thelaunch of the new product is the necessary choice for the development of your company.Itis known to all that new product contains hopenessand future,butonce it is failed ,the loss was extremely heavy.InChina the successful rate Of the launch of the new product is below 5%. Generally the duration of the new product is nine months and once the launch is failed the loss is about 15-50 million RMB each time.Inthe United Stated the successful rate is about 40% and the losswould be 80 million dollar.How to define new product,howto grasp the trends of the consumer behavior successfully,howto tranformthe product definition, how to launch the new product faster than your competitor,howto ignite the market……all of these factors are the key factors for the success of the company.Thisworkshop will systematically tell you the managenmenttools and methods for successful new products ideas,evaluation,developmentand launch.Itwill help you forcastyour market and sales more correctly.Inthe meantime help you master the cost management and venture management in the process more freely.

This program gives you the knowledge to:
◆Get more and better new product ideas.
◆More effectively and quickly evaluate new product ideas.
◆Better organize your new product people and programs.
◆Research, write and present business plans.
◆Better forecast your sales, costs and profits.
◆Define and implement new product market tests.
◆Define the best pricing strategy and price.
◆More successfully launch your new products.

Testimonials:
Twice voted by students as top ten faculty. –Cornell Graduate School of Management

“Your assistance with our new product programs was excellent …will prove invaluable to the future of the Panama Canal.”–Panama Canal

“The work you have done with our product development team is outstanding. You are the key to our program’s success.” –GAI-Tronics(Hubbell)

“You are an excellent instructor. I am more focused and clearly see the paths that need to be taken. Your experience and knowledge helped us visualize our opportunities.” –SulzerMetco

“Don showed us excellent, practical tools that permit us to evaluate and prioritize our new product programs. Our future new productprograms will be far more successful.”–Attorney’s Title Insurance

“Thanks for the excellent assistance on developing our new products. I have refocused our development efforts, cancelled two projectsand shifted resources to opportunities with more potential.”–Sprint

Who should attend:

This program should be attended by vice presidents, directors and managers of marketing, sales, product, engineering and operations who want to understand how to significantly increase the sales and profits of your new product programs.

Applicable industries:

Any manufacturer of products that is interested in defining, developing and launching new products. Includes products sold to businesses or consumers.